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The Daily Decision-24-Framing effect

The Daily Decision-24-Framing effect

Hello Hello This is Dr. Z, Zachary Brooks, with The Daily Decision

because you want to make better decisions.



Today is the TWENTY-FOURTH episode of The Daily Decision

Which product are you more likely to buy?

A: The product has been proven effective in 80% cases.

B: The product has failed to work on 2 out of every 10 cases.

If you’re like most people you will select A.

Why? Because of the framing effect.

Even though statement A and B contain identical information, you’ll chose the positive framing.

The framing effect is drawing different conclusions from the same information, depending on how that information is presented.

Think about the self-talk in your own life, you know that voice inside your head.

Do you frame your daily struggles in a positive or negative light? Try both and see which one you choose and see which one compels you to act.

Subscribe to Dr. Z Podcasts ( and follow DR. Z on iTunes

Check out Dr. Z’s other programs such as the People Behind the PhDs, Organ Oracles, Leaders on the Line, all based on the 6A philosophy by Dr. Z, that’s me.

 As always, Happy Deciding.


More info on the framing effect

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